Prada + Digital
Prada Case Competition:
Towards a Sustainable Digital Future

With Jack Hutton
and Mariana Riobom

This video shows our team’s submission to Prada’s Sustainable Digital Future Case Competition. Our project was featured at Prada’s 2018 conference exploring the relationship between sustainability and digital innovation.

Our project shows how Prada can benefit from digital production. In contrast to industrial production, this process uses new, digital technologies such as parametric software, 3D printing and Blockchain at every step of a product’s lifecycle to facilitate bespoke or customised products at massive scale.

Copyright Liwei Wang 2020, all rights reserved